WillWill has been a concert promoter and music manager for over 10 years. Starting his own company Advance Promotions at 20 in the South West of England he then moved to SJM Concerts. 6 years after this Will moved to Live Nation and stayed for 2 Years before founding Sound Collective with his peers. Will has promoted over 1000 concerts across the UK and Europe. He’s also helped shape some of the careers of several UK / US artists and producers. Will has worked with:

Jessie J, Ellie Goulding, Skrillex, Emeli Sande, Frank Ocean, Frank Turner, A Day To Remember, Bring Me The Horizon, Stromae, Katy B, N Dubz, R Kelly, Childish Gambino, Zedd, Wretch 32, Charli XCX, Oliver Heldens, Bakermat, Benjamin Clementine, Chris Malinchak, Hopsin, Deaf Havana, Chipmunk, Tinchy Stryder, Taio Cruz, Borgore, Blue, C2C, Hoodie Allen, Kavinsky, O Town, Jaguar Skills, Sleeping With Sirens, Klingande, Bars and Melody, Union J, Nipsey Hussle, Sage The Gemini and many more.

Will’s current mgmt roster includes Knoxa, Sky Adams, Danny Shah, Paul Whalley, Amber Van Day, Joe Killington, Ian Barter and more.